Vertical Market

The concept of Vertical Market seeks to connect small producers in the food sector and the final consumer.

 

The direct connection reduces costs by eliminating intermediaries, which benefits both the producer and the consumer by offering better quality/price products. 

 

It also provides a more transparent supply chain and allows producers to trade fairly.

 

This model also facilitates the customisation of products according to customer preferences and improves sustainability by optimising logistics.